Middle East & North Africa (MENA) Marketing
Marketing, translation and localizationWe are experts in marketing to the Middle East and North Africa (MENA) region. We provide various marketing and translation services to help your company succeed in reaching the MENA consumer. Whether you serve the B2B or B2C market we can help you reach your goals via different tested methods.
We can also help your company market to the Arab and Muslim communities in the U.S.
WHY WORK WITH US
BUSINESS CULTURE
We offer business culture guidance on the Middle East. Different MENA regions have different acceptable ways of doing business. Don’t get caught in an awkward situation.
time zone
Working with an agency in the U.S. on the same time zone will prevent late night or early morning meetings. This also means issues will be resolved quickly.
quality control
By working with a local U.S. based agency you will have better control of your marketing campaigns. This includes utilizing up to date technology.
cultural awareness
We understand the consumer culture of the MENA region. This allows us to offer your company best practices with all your consumer marketing messaging.
CASE STUDY
Ever wondered how to approach marketing your products to the Middle East or North Africa regions. Our 28 years experience in marketing will help you reach your goals. In addition to our understanding of the Arabic language, local cultures and trends, we will provide your company or organization the knowledge to avoid the guessing game.
In this case study we provided our services to the Texas Department of Agriculture and the Southern United States Trade Association. Each of the items below included; English to Arabic translation, cultural consulting, project management to produce graphic design, printing, advertising and video production materials.
CLient
- Texas Department of Agriculture
- SUSTA: Southern United States Trade Association
Services
- English/Arabic brochures
- Cooking videos
- Recipe booklet
- Google advertisements
Deliverables
- 2000 product brochures
- 4 cooking demo videos
- 500 Recipe booklets
- 2 Goolge advertisements: Arabic & English
Arabic brochure design
English brochure design
Google ads
speciality service
We partner with Q Gray & Associates, a leader in agricultural services, to provide specialized in FDA’s FSVP and market analysis targeting the agriculture sector in the Middle East and the Gulf region.
Q. Gray & Associates offers:
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A 2-day training course for U.S.-based importers and others who have an interest in ensuring that the requirements of the U.S. Food and Drug Administration (FDA) Foreign Supplier Verification Programs (FSVP) for imported foods into the US are met.
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Market analysis for companies seeking to export their food products into foreign markets or into the US.
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Trade mission organizing services for In-Bound (into the US) and Outbound (to foreign countries) for U.S. and foreign food companies and trade associations.
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One-on-One Consultations to help companies develop a marketing strategy to promote their food products overseas.
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Services as an Agriculture Advisor on Food Security Projects, helping governments and companies better position themselves from a food security perspective.