MENA Marketing

We are experts in marketing to the Middle East and North Africa (MENA) region

We can also help your company market to the Arab and Muslim communities in the U.S.

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CASE STUDY

Ever wondered how to approach marketing your products to the Middle East or North Africa regions. Our 28 years experience in marketing will help you reach your goals. In addition to our understanding of the Arabic language, local cultures and trends, we will provide your company or organization the knowledge to avoid the guessing game.

In this case study we provided our services to the Texas Department of Agriculture and the Southern United States Trade Association. Each of the items below included; English to Arabic translation, cultural consulting, project management to produce graphic design, printing, advertising and video production materials.

CLient

  • Texas Department of Agriculture
  • SUSTA: Southern United States Trade Association

Services

  • English/Arabic brochures
  • Cooking videos
  • Recipe booklet
  • Google advertisements

Deliverables

  • 2000 brochures
  • 4 videos
  • 500 Recipe booklets
  • 2 Goolge advertisements: Arabic & English

speciality service

We partner with Q Gray & Associates, a leader in agricultural services, to provide specialized in FDA’s FSVP and market analysis targeting the agriculture sector in the Middle East and the Gulf region. 

Q. Gray & Associates offers:

  • A 2-day training course for U.S.-based importers and others who have an interest in ensuring that the requirements of the U.S. Food and Drug Administration (FDA) Foreign Supplier Verification Programs (FSVP) for imported foods into the US are met.
  • Market analysis for companies seeking to export their food products into foreign markets or into the US.
  • Trade mission organizing services for In-Bound (into the US) and Outbound (to foreign countries) for U.S. and foreign food companies and trade associations.
  • One-on-One Consultations to help companies develop a marketing strategy to promote their food products overseas.
  • Services as an Agriculture Advisor on Food Security Projects, helping governments and companies better position themselves from a food security perspective.
Quintin Gray, President and CEO, Q. Gray and Associates, has more than 30 years of experience in the food industry including working as an Agriculture Counselor in U.S. Embassies in Africa, the Middle East, Europe, and South Asia, and he has organized numerous trade missions, advised organizations on food security studies, and has helped senior company leaders develop export strategies for their food products.  QG@safest-food.com  (www.q-gray.com) 571-217-8401